Privacy Policy

Updated September 22, 2021

Education in Action is committed to protecting the privacy of individuals whose personal data we collect (“you” or “your”). Education in Action may collect personal data from individuals who register to use Education in Action’s services, programs, and events ("Services"), visitors to our website, individuals who request information, prospective customers, and event attendees. This Privacy Policy describes how Education in Action and its subsidiaries (“Education in Action” or “we”) collect, use, and disclose personal data, and the choices Education in Action offers regarding its collection and use of personal data.

This Privacy Policy does not apply to the information we collect about employees or job applicants. This Privacy Statement also does not apply to any information that is not personally identifiable, like aggregated or anonymous information.

We may update this Privacy Statement from time to time and provide notice to you as described below in the section titled “Notice of Changes.”

Personal Data We Collect

Education in Action collects personal data directly from you, for instance when you inquire about one of Education in Action’s Services, or from your interactions with our website, products, or Services. Education in Action may also collect personal data from other sources and we may combine this data with data we already have about you. This personal data may include the following:

Contact details. When you inquire about our Services, register for an event, or download content, we may collect your contact details, such as your name, school/company, address, phone number, fax number, and email address. If you or your school/company uses the Services, we may collect your name, email address, and phone number as part of your or your school/company’s use of the Services.

Billing data. When you purchase Services or register to attend an event, we may collect billing and payment information. For automated transactions, such as credit card payments, we will use a third-party payment processor to process the payment. We do not collect your credit card number, expiration date, or pin number. The transaction details we retain are those details that allow us to verify that you paid for the Services or transaction, including price, currency, date of payment, payment method, name, and account name. We will combine that information with your account information.

How We Use Your Personal Data

Education in Action uses your data to provide you with and improve upon the Services that you or your school/company requests and to communicate with you, as follows:

Providing and Improving Education in Action’s Services. Education in Action uses the data you provide, or data that we collect when you use our Services, to operate our Services, provide you with the Services that you or your school/company has requested, and to continually improve our Services, internal systems, website, and processes. We may use your data to authenticate your ability to access and use the Services. We also use your data to detect and prevent fraud, protect the security of our website and Services, and enhance the safety of our services.

Communicating with you. Education in Action’s website allows you to download content and fill out forms for more details about our Services. You may also register participate in our Services. We use this information to provide you with the material you requested, to follow up with you about your interest in the Services, or to register you for the event you request. We may also use personal data to understand you and your preferences so that we may enhance your experience and send you information about Education in Action and our affiliates, such as information about promotions or events.

Legal obligations. Where required by law, or where we think it is necessary to protect our legal rights and legitimate interests or the legal rights and interests of others, we use information about you in connection with legal claims, compliance and regulatory functions. If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request, we will keep basic data to identify you and prevent further unwanted processing. As used above, “legitimate interests” means our interests in conducting our business and managing and delivering the best Services to you. We will not use your personal data for activities where the impact on you overrides our interests, unless we have your consent or those activities are otherwise required or permitted by law.

With your consent. We use personal data about you where you have given us consent to do so for a specific purpose not listed above. For example, with your permission we may publish testimonials or featured customer stories on our website to promote the Services, including names and photos of representatives of our customers alongside the testimonial.

How We Share Personal Data

Service Providers. Education in Action may share your data with our contracted service providers and vendors so that these service providers and vendors can perform services on our behalf. For example, we may use third parties to assist us with maintaining and delivering the Services, providing customer service, detecting and preventing fraud, analyzing and improving the Services (including website analytics and data science), integrating our Services with third-party applications, and providing marketing and advertising services. These service providers are authorized to use your data only as necessary to provide the requested services to us. We may also share personal data with third-party social networking websites for our marketing and advertising on those websites. Unless described in this Privacy Policy, Education in Action does not share, sell, rent, or trade any data with third parties for their promotional purposes.

Billing. Education in Action uses third-party service providers to manage credit card processing. This service provider is not permitted to store, retain, or use billing information except for the sole purpose of credit card processing on our behalf.

Compelled Disclosure. Education in Action reserves the right to share your data if required by law or to comply with a judicial proceeding, court order, or valid legal process. We may also disclose your data to protect the rights and property of Education in Action, our agents, employees, partners and customers.

With Your Consent. We may share Personal Data about you with third parties when you give us consent to do so. For example, with your permission we may publish and display testimonials or featured customer stories on our website, including names and photo of representatives of our customers alongside the testimonial.

How to Manage Your Personal Data

Communication Preferences. If you have received promotional communications from Education in Action via email and would like to opt-out of future communications, you can click on the “unsubscribe” link located on the bottom of the email message. If you have received promotional communications from Education in Action via text message and would like to opt-out of future communications, you can respond by sending the message “STOP”. If you unsubscribe from receiving promotional communications, you may still receive transactional messages regarding Service notifications, updates to our terms or Privacy Policy, or our ongoing relationship. To opt out of other forms of communication, you may unsubscribe by contacting us using the information in the “Contact Us” section below.

Managing personal data. If you wish to make a request to manage your data, you can contact Education in Action using the information in the “Contact Us” section below. Requests to manage your data will be addressed within a reasonable timeframe.

Data Security

Education in Action takes reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in the processing and the nature of the personal data. However, no application, Internet, or email transmission is ever fully secure or error-free, and we do not guarantee the security of any personal data.

Notice of Changes

The Services, our website, and our business may change from time to time. As a result, we may make changes to this Privacy Policy. We reserve the right to update or modify this Privacy Policy at any time and from time to time. If we make changes to this Privacy Policy, we will post the changes on this page and will indicate at the top of this page and the date these terms were last revised. If we make material changes, we will notify you through the Services user interface, as a pop up on our website, in an email notification, or through other reasonable means. Your continued use of the Services or our website after the date any such notice constitutes your acceptance of the modifications.

Contact Us

If you have any questions about this Privacy Policy, please email us at

Education in Action is the data controller for the personal data described in this Privacy Policy and is located at 10200 Alta Vista Road, Keller, TX 76244.